In collaboration with artists, my creative output has been exhibited and published across The Louvre Paris, Bloomberg TV, OFFF Festival, among others.
I’m currently living in Barcelona while co-direct We Love Martha.
Simultaneously, I serve as a teacher, where I impart knowledge and skills to the next generation of media professionals.
MWC 25
Opening FilmI had the opportunity to direct the Mobile World Congress Opening film for third year in a row. An spectacle that captivates the audience with a 30-meter screen theatre-cinema.
The film goes beyond showcasing technological innovations; it sets the mood and takes the conferences up a notch, blending movie-like storytelling with live performance energy.
Mobile World Congress Barcelona is the largest and most influential event for the connectivity ecosystem worldwide. 2025 edition gathered +109,000 people to shape, debate and celebrate the future. Click here to know more.
Animation and Compositing: Adrià Zamora
3D: Guillermo Daldovo
Ai + AD: Paz Acosta
Music: Alberto Ortega
Sax/Piano: Ivan Andrioni
BLOOMBERG TV
Art + TechnologySeason 5
Attracting an average of 1 millon viewers per episode, Bloomberg Art + Technology series tackled critical themes such as biorisk, equality, artificial intelligence, and politics.
The direction and oversight included the design of key visuals, establishment of new brand guidelines, content selection, and meticulous curation of the soundtrack.
The project aimed to craft a consistent flow throughout the season, facilitating content and keeping engagement.
It was an insightful journey to understand how tech influences our artistic views and initiates conversations on its societal effects.
Agency: The Smalls
Producer: Joe McKinney
Coord: Farzana Quddus
Art Direction: Naty Lara
Editor: Aleix Fernández / Adrià Zamora
Music: Aleix Fernández / Lisandro Márquez
SUBLIME
The Louvre, Paris.Screened at The Louvre, Musée des Arts Decoratifs (Paris), the film reveals the technique and process of worldclass hairdresser Alexis Ferrer.
Des Cheveux et des Poils was an exhibition dedicated to hair and body hair in the Western world: Essential element of the staging of oneself, the arrangement of hair conveys a message, adherence to a fashion, a conviction, a challenge, and can carry a multitude of meanings, such as femininity, manhood or negligence.
Camera: Lucía Bretón
Editor: Paz Acosta
Producer: Sergio Pascual
OFFF Barcelona
23,5º, Solstici.As part of Barcelona’s OFFF Festival, a series of animations transformed Barcelona's University Square into an immersive auditory journey called SOLSTICI.
Ber Arce unveiled 23.5˚, a piece inspired by the Earth's axial tilt, featuring visuals by malevo.tv and sound design by me.
Designed for giant screens, our nine pieces invited audiences into a world where sound and visual art converge, creating a unique multisensory experience that explores the celestial dance of light and darkness.
Artist: Ber Arce
3D + AE: Guillermo Daldovo
CV2X
Toronto University & GSMA FoundryThe CV2X project unfolds an essential narrative on safety: how this technology can prevent collisions by connecting pedestrians, cyclists, and vehicles.
Harnessing generative AI and video-to-video synthesis for the first time in early 2023, the project offers a glimpse into a safer future.
Editor + Ai Prompter: Flor Sardo
3D + AE: Guillermo Daldovo.