Bloomberg TV
Art + TechnologySeason 5
Attracting an average of 1 millon viewers per episode, Bloomberg Art + Technology series tackled critical themes such as biorisk, equality, artificial intelligence, and politics.
The direction and oversight included the design of key visuals, establishment of new brand guidelines, content selection, and meticulous curation of the soundtrack.
The project aimed to craft a consistent flow throughout the season, facilitating eye-candy content maintaining audience engagement from start to finish.
It was an insightful journey to understand how tech influences our artistic views and initiates conversations on its societal effects.
The direction and oversight included the design of key visuals, establishment of new brand guidelines, content selection, and meticulous curation of the soundtrack.
The project aimed to craft a consistent flow throughout the season, facilitating eye-candy content maintaining audience engagement from start to finish.
It was an insightful journey to understand how tech influences our artistic views and initiates conversations on its societal effects.
Agency: The Smalls
Producer: Joe McKinney
Coord: Farzana Quddus
Art Direction: Naty Lara
Editor: Aleix Fernández / Adrià Zamora
Music: Aleix Fernández / Lisandro Márquez